Muchas empresas aún tienen la convicción de que a mayor presupuesto de marketing mejor será la campaña y mejor será el impacto.. pero no es así. Para que una campaña tenga el impacto que queremos, debemos conocer primero nuestro mercado, segmentarlo y conocer más allá de su edad, género y nivel socioeconómico.
Las campañas BTL cada día tienen más auge gracias a la creatividad que involucran para impactar a diferentes nichos de mercado. No tiene que ser una campaña costosa para ser efectiva, es saber determinar el tiempo, lugar y segmento adecuados para llevarla a cabo.
Las redes sociales son un complemento a tus estrategias, pero ¿a poco no resulta más atractivo cuando nos sorprenden en la calle con elementos o acciones que no esperabas encontrar?, y de manera indirecta la marca queda posicionada en tu mente gracias a esas acciones.
Sorprende a tus clientes!, desarrolla estrategias para enamorarlos día con día. Apóyate con material visual y nunca descuides tus puntos de venta, es donde se toman el 80% de las decisiones de compra.
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